The “T-Shaped” web marketer is known as an employee that has a broad knowledge of a lot of related topics, but is an expert and has a deep knowledge in a few specific fields. This model is essential to great marketing teams due to the diverseness on the individual.
While the “Jack-of-all-Trades” model once seemed to have a negative connotation, the T-Shaped marketer carries qualities that help overlap in any company without redundancy. The overlapping knowledge in fact yields creativity and inspires within a company.
MOZ created the T-Shaped Web Marketer guide which shows a wide breadth of basic knowledge across many overlapping disciplines, with a deep knowledge in a few fields as the image represents below: