Paid Search

  • TIL: Amazon Is Considering Paid Search on Echo and Alexa

    TODAY I LEARNED that…

    According to Business Insider, Amazon is preparing to expand its platform and better position itself for the increasing trends in voice search.

    As Voice is likely to be the next big thing, Amazon sold nine times more Echo devices during the holidays this year as opposed to last year. Online spending coming from clicks on paid search ads increased 45% year-over-year (YoY) in the 2016 holiday shopping season, according to data from Adlucent, a digital marketing agency.

    Source: Business Insider