It’s all too common that I’ll tell someone that I do SEO for a living and they will say “Oh yea SEO is dead though.” Well I’m sure you’ve heard that from someone, but have you actually seen it dead? What do you think are the factors that make a listing come up on the first page? Sure a lot of the stuff that used to work back in the day, don’t work anymore, but SEO is no where near dead although the definition of SEO might not be the same for you and me.
Top 5 Things Your Website Absolutely Needs
1. A Clear Call To Action
Every website needs a good clear Call To Action. The reason to bring people to your website is the ability to convert into a sale. That sale may be adding them to your email subscription list, booking them an appointment in your office or buying one of your widgets. Either way, you need to make it clear on what you’d like them to do.
2. Good Visual Design without clutter
A Good Visual Design for your website without clutter is very essential. If a potential client is not amused in the first 3 seconds of your website, they are most likely lost for good. Don’t lose potential clients/customers due to poor website design.
3. Good Navigational Menu Design
A Clear Navigational Menu Design is crucial, because you want potential customers to be able to navigate through your website as easily as possible. Also the more pages the customer navigates through the better.
4. Your Logo or Company Name
Your Logo or Company Name in the header of your website is crucial due to the branding you need to do with your website. If someone randomly clicks on your website, but doesn’t remember which website they just clicked on then this is a problem.
5. Social Media Integration
Social Media Integration is essential for your website due to getting your customers connected with your website socially. The ability to have them see your new content that you post to your facebook is essential, because it’s a great way to have return customers/viewers. Also having your social media integrated into your website has SEO benefits.